Services:
TOLO Travels & Tours (TTT) provides individual and group travel to leisure and corporate clients. Services and products provided by TTT include travel consultation, pre-arranged tours, custom packages, reservations  for lodging, rental cars, etc. TTT seeks to differentiate itself as the premier travel solution agency in Kabul area.
Service Description:
TTT is a full service agency and sells standard travel agency goods and services, including airfare and travel packages. Additional services include assistance with passports, providing access to top-of-the-line equipment and supplies, and a superior offering that includes access to better than average terrain and activities, accommodations, and entertainment. The value added of TTT's offering is its knowledge and expertise, competitive rates, and specialty focus on travel solutions, which translates into increased satisfaction for the customer. 
 
Technology:
 TTT will rely on a Computerized Reservation System (CRS) for all client reservations. The CRS enables travel agencies to identify what the customer is looking for and make that information available quickly. It also increases the speed and efficiency with which TTT can communicate with suppliers. In addition, the CRS makes customer data storage and retrieval relatively simple. TTT will also make use of the Internet for market research and communications
 
Market Needs:
 Many potential customers are unsure of the location they wish to reach. Part of the value associated with travel agencies is the knowledge they possess about destinations. Customers look to the agency to provide them with sound advice for a competitive price. TTT is confident in its ability to do so. Time is a precious commodity. TTT can save the customer time and money, and help to ensure that they are satisfied with their Travel and vacation.

 
Distribution Patterns:
 The primary distribution pattern in the travel industry is from supplier to agent to consumer. Distribution between supplier and agency is regulated by a conference system. The two conferences through which agencies gain access to air travel providers are the Airline Reporting Corporation (ARC) and the International Airlines Travel Agents Network (IATAN). These suppliers can be contacted through Computerized Reservation System (CRS). Travel agencies receive a supply of blank airline ticket vouchers from the ARC. The agency is responsible for proper storage of and collecting payments for the vouchers.

 
Strategy and Implementation Summary:
 In order to reach its goal of becoming the Afghanistan premiere travel agency, TTT will adopt the following strategy:
  1. Establish TTT's reputation as a differentiated, specialty provider of travel solutions. This will be accomplished through a diverse marketing communications program at TTT's target market, utilizing various media.
  2. Provide unparalleled service to the people of Afghanistan in order to gain repeat business and build trust. This will include providing superior service in all phases of the transaction, including timely follow-through.

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